Book Marketing Case Study
With Sean Aiken, author of the One Week Job Project.
What’s the book about?
“What should I do with my life?” was the question
His father said, “It doesn’t matter what you do, just make sure it’s something you’re passionate about.”
Taking his father’s advice to heart, Sean created the One-Week Job Project. His goal: to work fifty-two jobs in fifty-two weeks in search of his passion.
When did you start to market and promote your book?
A couple of months before publication date.
What online methods have you used to market your book?
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Book Trailers
Book trailers either work or they don’t. The problem is defining what you mean by work.
I think we all can agree that a book trailer should really do one thing: Sell books!
That’s it. If your trying to do something else with it you’ve lost.
Sure you can think about your trailer going “viral” and getting a million views but what are you doing with those million viewers?
Are they buying your book?
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Book Marketing Case Study
With Nancy Kilpatrick, editor of Evolve: 23 Vampire Stories of the New Undead.
What’s your book about?
Evolve is an anthology of vampire stories, edited by me. One that differs from what readers have seen before.
My mandate was to have the authors who wrote the stories get a sense of the vampire in older literature to the present, and also familiarize themselves with what’s on TV and in movies right now.
Then to speculate, “What type of vampire will we see in the future?”
They more than met my vision. It’s an innovative book in the genre.
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The Present Creates The Future
What Matters To You Now?
I remember finding this a little while ago and thinking, “Awesome!”
I just found it again and thought that you’d like to see it as well.
Every year, Time magazine and a couple of their friends put together special issues on what they expect in the coming year. They invite people from their inner circle and tribe to share their views and ideas of the future.
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(SEO) Search Engine Optimization Guide For Writers
SEO for writers is extremely important. (SEO) Search Engine Optimization can drive tons of free traffic to your site.
You write once and then have a steady stream of people arriving at your door eagerly looking for whatever it is you’ve just optimized for.
To make learning Search Engine Optimization a little bit easier for writers I think this handy visual SEO Guide should really drive home a complete picture of the process of SEO for writers.
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Book Marketing Case Study
With Chris F.A. Johson author of Pro Bash Programming: Scripting the GNU/Linux Shell.
What’s your book about?
Programming the Unix shell. The shell is a programming language that is used at the command line as well as in scripts. The same commands that you use at the prompt can be put into a file and used to automate tasks.
When did you start to market and promote your book?
As soon as they were published.
What online methods have you used to market your book? Continue reading »
First, I set up pages on my web site for the books.
The Conspiracy Of The Orange(ish) Book Cover Trend
First and foremost I’m a little bit color blind.
Which is interesting when you take into account that I was a graphic designer for a little while.
Maybe that’s why it was such a short lived career.
Now back to the conspiracy.
The orange(ish) book cover.
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Book Marketing Case Study
With Deborah Schoeberlein author of Mindful Teaching and Teaching Mindfulness: A Guide for Anyone Who Teaches Anything.
What’s your book about?
Mindful Teaching and Teaching Mindfulness emphasizes how the teacher’s personal familiarity with mindfulness seeds the ground for an education infused with attention, awareness, kindness, empathy, compassion, and gratitude.
The book follows a teacher from morning to night on typical school day. The schedule provides a practical context for applying and promoting mindfulness throughout the day.
Reading the book catalyzes readers’ insights and inspires the teacher’s self-confidence in applying mindfulness — personally and professionally.
When did you start to market and promote your book?
• Several months prior to publication.
What online methods have you used to market your book?
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Marketing Your Book With Book Trailers
I just finished watching the book trailer for John C. Maxwell’s new book, “Everyone Communicates Few Connect”.
Over the last week I’ve been thinking about interviewing him about his book marketing strategies.
So when I got a message from his marketing team to watch the trailer I jumped at the chance.
I’m a fan of John. Some people thinks he gets a little churchy in his books. But I have to say that in my last management job, his Laws of Leadership helped me rock that job.
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What a Pizza Company and Seth Godin Can Teach You About Your Book Cover.
“What’s the title of that book again?”
You know how many times I’ve heard this?
Lots!
As a professional bookseller you hear some weird questions but this is tops.
The thing I hear most is usually some variation of, “I’m looking for a book. I can’t remember the book’s title or the name of the author.”
No really it is.
So what can you do as a writer or publisher to avoid this problem?
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