Book Marketing Case Study

With Sean Aiken, author of the One Week Job Project.

What’s the book about?
“What should I do with my life?” was the question

His father said, “It doesn’t matter what you do, just make sure it’s something you’re passionate about.”

Taking his father’s advice to heart, Sean created the One-Week Job Project. His goal: to work fifty-two jobs in fifty-two weeks in search of his passion.

When did you start to market and promote your book?
A couple of months before publication date.

What online methods have you used to market your book?
Continued to develop a community through the oneweekjob.com blog
Started a Facebook page which engages the members, and provides updates
Developed a program to continue interest in the project
Approach prominent bloggers to review the book
Started a Twitter account

Which online methods have you found to be the most effective?
Developing a community/relationships with people so that they care about your success, and help spread your message
Book reviews by prominent bloggers

Which online methods have you found to be the least effective?
Simple status updates to Facebook, Twitter

What offline methods have you used to market your book?
Traditional media appearances: print, tv, and radio
Presentations at schools

Which offline methods have you found to be the most effective?
National TV appearances

Which offline methods have you found to be the least effective?
Not sure

What will you do differently when you market your next book?
Begin developing a relationship with readers a year in advance through blog posts and updates. Continually engage them, so when the book is published, they are ready and willing to fully support you.

Buy the One Week Job Project Now!
You can pick up the One Week Job Project at Amazon and Chapters.

About the Author
Sean Aiken was born in 1981 and grew up in Port Moody, BC. He graduated from Capilano College in North Vancouver with a degree in Business Administration in 2005, and was voted Class Valedictorian. His adventures have been broadcast on Canadian and international television, and are documented on his popular website http://oneweekjob.com.